Question

Topic: Branding

Relaunching A Brand

Posted by Anonymous on 2/15/2010 at 6:59 AM ET 25 Points
I have a brand that I have repurchased after a liquidation .
I am launching a new web site
however the donmain when searched show some press cuttings that refer to the potential liquidation

how do I relaunch that brand , and position it as a positive that I have reinvested in the brand and get web coverage positive enought to mitigate old bad reports
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RESPONSES

  • Posted on 2/15/2010 at 7:57 AM Author
    yes indeed but many brands have been liquidated , because of the world recession or connected to other brands , by them selves these brnads still have a value
    the task is a challenge ,to extract it from that negative pr
  • Posted by Jay Hamilton-Roth on 2/15/2010 at 8:41 AM Accepted
    Why not create a powerful press release that explains why you "brought the brand back" and place the release with the websites/organizations that have it posted on their website? That'll help to mitigate confusion.
  • Posted on 2/15/2010 at 9:56 AM Author
    good idea thanks
  • Posted by Gail@PUBLISIDE on 2/15/2010 at 9:58 AM Accepted
    You'll want to write and post several releases during the course of the next month-plus to get the liquidation "news" off of the search engine's first one-to-three pages.
  • Posted on 2/15/2010 at 10:24 AM Author
    like news releases and news letters
  • Posted on 2/17/2010 at 7:24 AM Author
    MANY THANKS YOU ARE GREAT HELP
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