Question

Topic: Strategy

Introduce A New Data Management & Research Co?

Posted by Anonymous on 2/27/2010 at 6:32 PM ET 25 Points
Hi, I am in the process of developing a Data Management and Research Company in London, UK. The company would provide services such as transferring data from forms, questionnaires, vouchers etc to computer, analyse data, present statistical data in a more meaning full form such as in a spread sheet or in the form of graphs and charts, take care of accounting and finance jobs that prove too costly if done inhouse like filing of VAT returns etc, doing desk research for clients,summarizing currently available research to make it meaning
ful and useful fir clients and bespoke research .

I want to approach other companies which would include larger research companies like TNS,KPMG etc. And companies in other sectors as well like EDF Energy, Shell etc . I am a bit nervous about cold calling and what my pitch should be. How to introduce myself and my services.

Waiting for your expert advice.
Regards,
Nabia
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RESPONSES

  • Posted by Jay Hamilton-Roth on 2/28/2010 at 7:19 PM Accepted
    Instead of trying to cold call everyone, study one company well. Understand how they handle the task you're looking to do for them. How can you improve their system in ways they can't? Be able to answer how/why they should entrust their data to you, and what the ROI of working with you is. Until you've developed case studies for similar organizations, you're likely to not get the welcome you're hoping for.
  • Posted by matthewmnex on 3/1/2010 at 7:33 PM Member
    Do you actually have any experience in this sector?

    From the nature of your two posts, it would appear not.

    My suggestion - stick to doing a business that you already know well where you bring a level of expertise and value to the table.

    What you are proposing is technically a nightmare to integrate and I am not sure how and how much you could charge for this considering the massive competition that you are already up against.

    Tak a look at a company like NEctar in teh UK for instance - their major service is data collection and market research / analysis.

    THey already work with EDF and many other big players - I don't think you can compete with their highly specialised and amazing service.

    Good luck.

    Matthew
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