Know-How Exchange : Branding

I'm thinking PMS 577... shows life in a tad bit of brightness but green for the sustainability feel.

I agree with the previous post.

It is either 362 or 363. Green = nature but it also equals money. The darker the green, the more it symbolizes greed and power. The closer the green goes toward aqua, the more it symbolizes healing and protection.

A couple of good resources:

https://www.colorcombos.com/aqua-color-schemes.html
https://www.perbang.dk/rgb/3C8A2E/

I would say 369. It's earthy, not too blue and not too brown. I think it looks organic, natural, not like a man-made color as much as one you'd see outside on a walk.

Fun question!

Color rarely stands on its own. It's important to choose based on the entire color palette of the media piece, its size, etc. Also - colors are notoriously culturally sensitive. So the "feeling" of one color to one demographic may be quite different to another.

You might want to see the color choices of USGBC (https://www.usgbc.org/DisplayPage.aspx?CMSPageID=1991) and RMI (https://www.rmi.org/rmi/Annual+Report), two leaders in sustainability for color clues.

Dear Jeff,

Pantone 375. To me, it exudes spring and new growth.

I hope this helps.

Gary Bloomer
Wilmington, DE, USA

I think Gary is right on with Pantone 375.


Steve