Question

Topic: Branding

Wicked Problems Identified

Posted by jplacroix on 125 Points
What would you identify as a wicked problem that design or branding could resolve?

Wicked problems are opportunities waiting to be resolved. We are exploring how design and banding can help in overcoming wicked problems. We are reaching-out to the marketing, branding and design communities to identify a long list of wicked problems. Please share with us what you would define as potential wicked problems. Thank you for your consideration.
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RESPONSES

  • Posted by Jay Hamilton-Roth on Accepted
    Ease of use.
    Reusability.
    Safety.
    Portability.
    Uniqueness.
    Utility.
  • Posted on Accepted
    Industry has devolved into a self-defined commodity. Everything looks like a price issue, and other points of differentiation are all but vanished. What an opportunity!
  • Posted on Moderator
    Be careful how you define "branding." It's a lot more than any design project could address.

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