Question

Topic: Branding

Sub Brand Bigger Than Its Parent Brand

Posted by Anonymous on 3/16/2010 at 12:47 PM ET 250 Points
I am looking for examples where the sub brand is bigger than its parent brand. I can think of an exampl ein UK: Talk Talk vs Carphone Warehouse, where a leading telecoms retailer (carphone warehouse) started a telecoms company (TalkTalk) and the latter is now more recognised than the parent brand. I am aware that this isn't a great example, which is why I am looking for others please.

Thanks
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RESPONSES

  • Posted on 3/16/2010 at 1:54 PM Member
    here are two examples of a "sub-brand" being "bigger" than the parent brand...
    Procter & Gamble's "Pampers" brand;
    Kimberly-Clark's "Kleenex" brand.
  • Posted on 3/17/2010 at 8:18 AM Accepted
    vaio and sony
    dairy milk and cadbury
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