Question

Topic: Branding

Corporate Positioning

Posted by Anonymous on 3/31/2010 at 8:43 AM ET 25 Points
Hi All,
My Question is.
1. What do you mean by corporate positioning and how different it is from a brand/product positioning?

2. Is the tagline used stands as a positioning statements for both brands and corporates?
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RESPONSES

  • Posted by Jay Hamilton-Roth on 3/31/2010 at 11:48 PM Accepted
    This sounds like a homework assignment, that's easily answered by a Google search. If you have specific questions after doing the quick research, by all means feel free to ask for help.
  • Posted on 4/1/2010 at 3:52 AM Author
    Thanks for the suggestion however, I have been getting all different and confusing answers from a google search. Wanted to understand from an expert perspective and thats why the question asked.
  • Posted by KyleH on 4/1/2010 at 1:16 PM Accepted
    I would suggest reading "Positioning: The Battle for Your Mind" by Al Ries and Jack Trout.

    There is a 20th Anniversary Edition, but I have not read this new release yet.
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