Question

Topic: Branding

Branding Report Card For A Real Estate Company

Posted by Anonymous on 4/20/2010 at 5:42 AM ET 250 Points
How to develop a brand report card for a real estate company which makes only high end apartments? Company has very limited sub-brands and is a strong regional player (doesn't advertise on TV).

Another problem is that the customer of the developer are generally CEOs or top executives who are not easily accessible to obtain brand related data from them.
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RESPONSES

  • Posted on 4/23/2010 at 5:38 PM Moderator
    Not sure I understand exactly what you are looking for. What is the purpose of this "report card?" What will it be used for? By whom?

    I'm also not 100% clear what business you're in. Do you build high-end apartments and then sell them? If so, do you sell through brokers or direct? Where? Or do you just serve as a rental agent?

    More information will help us address your question better.
  • Posted on 4/29/2010 at 3:37 AM Author
    @All

    I am working in a real estate company based in Mumbai (India) which makes high end apartments and sells them through various channels like brokers, referrals, DM etc.

    What i exactly want are different parameters related to brand which a company should measure to check the health of the brand like Sales (ofcourse). But other parameters like Brand awareness, Brand Identity, Brand Image etc.

    These are general parameters what i want is, are there any other relevant/important parameter specifically for real estate industry which i must include
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