Question

Topic: Branding

Co Branded Webinar Opportunities

Posted by jenn.minko on 5/14/2010 at 10:24 AM ET 125 Points
My company is looking to do a co branded webinar where a company or person would give the informative webinar and our company would do a brief demo on our Marketing automation tool at the end. Does anyone know where I can begin my search for a co branded webinar opportunity or have any topic ideas for the informative part of the webinar?
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RESPONSES

  • Posted by jenn.minko on 5/14/2010 at 10:46 AM Author
    Phil,
    Thanks so much for the response. Our company has done these types of webinars in the past and I agree the topic needs to lend itself to the tool we are showing. I was just trying to find out if anyone had topic ideas they are curious about or maybe where they would begin the search for finding companies/people who would be interested in co branding a webinar.
    Thanks again,
    Jenn
  • Posted on 5/14/2010 at 11:03 AM Accepted
    I have created a few dozen webinars on various marketing topics, and I would be interested in exploring opportunities with you.

    I can tell you from experience that the key to success is marketing the webinar effectively. If you don't have a large and responsive list, attendance will be meager and the cost per participant will go through the roof. And, of course, the content must be highly relevant to the audience.

    If you want to discuss in more detail, please contact me using the email address in my profile.
  • Posted by jenn.minko on 5/14/2010 at 11:14 AM Author
    Michael,
    Thank you so much for the feedback and I will connect with you today.
    Best,
    Jenn
  • Posted by Peter (henna gaijin) on 5/14/2010 at 11:48 AM Accepted
    I would look at marketing groups (AMA or similar) and see if you can sponsor a webinar they hold. Perhaps even marketingprofs has sponsors of their webinars?
  • Posted by jenn.minko on 5/14/2010 at 11:53 AM Author
    Peter,
    Thanks for the response, I will see what AMA has to offer in the form of sponsorships for their webinars.
    Best,
    Jenn
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