Question

Topic: SEO/SEM

Keywords :what Would Be Good K-words For Online Gift Shop?

Posted by Anonymous on 5/26/2010 at 2:00 PM ET 125 Points
Me again, this time in another category.
I'm having my website designed. Trying to figure out the best keywords for an online gift shop. Will be selling a variety of items (i.e. baby, jewelry, books, skin care products, pets, household items, etc.) as gift shops generally do.
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RESPONSES

  • Posted by excellira on 5/26/2010 at 3:10 PM Member
    If you're using Google's Adwords tool for organic search vs PPC then make certain you utilize the "Exact Match" option vs the default "Broad Match".

    The Adwords tool is a good place to start. Also, Wordtracker, Wordstream, and Keyword discovery are a few paid tools.
  • Posted on 5/26/2010 at 3:48 PM Author
    Thank you both so much. I'll get right on it. I had a meeting with some volunteer members of my local Chamber of Commerce (SCORE) which left me feeling a little hopeless about being found on the first page or so of Google. I do understand the SEQ challenge, but I'm still willing to take my chances. They also told me that a good website and SEQ would cost thousands of dollars. It sounds like I'm already at a disadvantage.
  • Posted by excellira on 5/26/2010 at 4:21 PM Accepted
    Well you are already ahead. Doing something is better than nothing so having your site up and exhibiting an interest in learning is a good start. I do agree though that merely building a site does not typically make a successful online enterprise-you do have to do more. But, again, you have to start somewhere.

    They are giving you good advice in the sense that they are preparing you for greater cost and effort than perhaps you were anticipating (as entrepreneurs we're all optimistic in this regard). ;-)

    My recommendation is to get help sooner rather than later. A good consultant in the long-run will save you a considerable amount of money and time to market. Most new online ventures struggle for a year or two or three before the owner either figures out the space, runs out of resources, or gets help.

    I've experienced this first-hand when I started an ecommerce site back in 2001 and far-too-frequently through discussions with new clients.

    Best of luck with the new venture.

    -Greg
  • Posted by Jay Hamilton-Roth on 5/27/2010 at 10:33 AM Member
    Given the width of your product offerings and large # of competitors, try to narrow down to who specifically you're targeting and what makes you different from the rest. What you're looking for is a higher % conversion, not simply more traffic.
  • Posted by excellira on 5/27/2010 at 10:48 AM Member
    Jay has touched on an important point. If you're competing with well funded, established players then find space that they are too busy to tap into (mid or long tail for example vs generic head terms). There's usually a lot of revenue to be found in the gaps left by larger organizations. Trying to go head-on can sometimes be fruitless.
  • Posted on 5/27/2010 at 3:43 PM Author
    A big thanks to you all. I will be able to look at the responses a little more closely later today.
  • Posted on 5/31/2010 at 1:01 PM Author
    Thanks everyone. Everyone's advice is well appreciated and helpful. Jay, you always make complex things seem understandable. Karen, you always give good reference points. I hope you don't mind if I take you up on your offer. Will email soon. Excellira you made me feel a whole lot better.
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