Question

Topic: Branding

Suggestions On My Brand?

Posted by Anonymous on 6/15/2010 at 10:46 PM ET 25 Points
I am trying to decide what name to give my brand. It is for a 12 week anger management program that I created. The program is based on mindfulness meditation and a holistic experiential approach.

My two ideas for the brand name are:

Wisdom Anger Management

and

Angerwise Anger Management

I'm wondering what people's take on that is. Both names feel pretty good to me, but I'm not sure which way to go.

I know there are a lot of factors to consider, but I am interested to hear people's take just based on the name itself. If anyone has any responses I would love to hear what you have to say.
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RESPONSES

  • Posted by Gail@PUBLISIDE on 6/16/2010 at 12:43 AM Accepted
    You might consider saying exactly what it is (based on what you've told us) -- Mindful Anger Management

    This covers the meditation and holisitic approaches to the topic.
  • Posted on 6/16/2010 at 12:47 AM Author
    Thanks for your response. I like your suggestion and have considered this as another option. I didn't think to put this in the question, but the tag line of the brand is: a mindfulness based approach. So the whole brand:

    Wisdom Anger Management
    A Mindfulness Based Approach

    Angerwise Anger Management
    A Mindfulness Based Approach
  • Posted by Gail@PUBLISIDE on 6/16/2010 at 11:03 AM Member
    I actually don't think you have to be that wordy. If you like Mindful Anger Management, you don't have to complicate the thought process for people by adding more words.

    Don't get me wrong - taglines more often than not do great jobs at explaining what a business does/stands for. If you have it in your quick, simple name, there's no need for a tagline. Just a thought...
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