Question

Topic: Branding

Tip Sheet Branding

Posted by Anonymous on 6/24/2010 at 12:22 PM ET 250 Points
I have a bunch of guidelines of how to make perfect phone calls, write good emails and so on. Basically they are tips sheets for employee. I have been asked to brand them. I don't want to brand them as tip sheets.
Anyone got any ideas? Maybe some brand name ideas even.
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RESPONSES

  • Posted on 6/24/2010 at 12:28 PM Accepted
    Who is the target audience? Are these for folks in a call center? For receptionists? For managers?

    What is the BENEFIT to them of having your tip sheets? Will it make them smarter, funnier, more lovable, get them promoted faster, etc.?

    Who is asking you to brand them? What does he or she plan to do with the "brand" once you've done it?

    We know a lot about branding and how to do it, but we need to understand more about the marketing objective in order to help you do it right. And there's no point in doing it wrong, right?
  • Posted on 6/24/2010 at 12:36 PM Author
    They are for managers. It's for our organisation. We are a youth charity organisation. Purpose for these sheets is to help managers do their daily tasks efficiently.
  • Posted on 6/25/2010 at 6:19 AM Author
    Any more advise?
  • Posted by Jay Hamilton-Roth on 6/25/2010 at 8:46 AM Accepted
    Why not call them YouthCharityName Best Practices: Phone calls, YouthCharityName Best Practices: Emails, etc.?
  • Posted on 6/25/2010 at 9:07 AM Author
    Anymore suggestions?
  • Posted on 6/25/2010 at 4:29 PM Author
    Any more suggestions?
  • Posted by cookmarketing@gmail. on 6/25/2010 at 7:35 PM Accepted
    Scripts - Please follow carefully
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