Question

Topic: SEO/SEM

Geo-targeting Ppc Campaign

Posted by lstevens on 6/28/2010 at 1:02 PM ET 125 Points
The organization I work for is exploring implementing a PPC campaign for several retailers in our group. We will be creating optimized landing pages for the campaign. These regional brick and mortar stores, so we want to geo target the campaign for each participant. Can anyone recommend a resource that explains how to geographically-limit a PPC campaign in Google AdWords?
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RESPONSES

  • Posted by Levon on 6/28/2010 at 1:05 PM Accepted
    This can be done withing Adwords. There is a tool that allows you to draw on a map a territory to pinpoint via zipcodes. It is really fun to use.
  • Posted by lstevens on 6/28/2010 at 2:52 PM Author
    Thanks - it took me some time to locate it in AdWords, but I found it and played around with it a bit.
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