Question

Topic: Strategy

Quality Or Price?

Posted by Anonymous on 7/3/2010 at 8:44 PM ET 125 Points
As a customer, which do you choose? A more expensive product or service that you know is of high quality or a cheaper one that is of lower quality? Do you look at the price first or the quality of the product?
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RESPONSES

  • Posted by CarolBlaha on 7/4/2010 at 7:32 AM Accepted
    Ben Franklin said "The bitterness of poor quality remains long after the sweetness of a low price is forgotten." I had a client selling a competing product in a strip mall with a big box store-- made that into signage on the front door.
  • Posted by Frank Hurtte on 7/4/2010 at 12:17 PM Accepted
    The answer is it depends. The more I understand about the product or service being purchased, the greater the chance that I will buy upwards on the quality scale.

    As a student of Targeting, I believe we need to match our products to the people who understand and appreciate our quality.
  • Posted by mgoodman on 7/4/2010 at 3:11 PM Accepted
    Are you asking specifically about how marketers behave as customers, or is this a generic customer you're asking about?

    If the latter, the answer is probably that different customers in different situations behave and respond differently.

    What is the reason for the question? What industry? What country/continent?
  • Posted by michael on 7/5/2010 at 9:20 AM Accepted
    If I've never used a product/service before I don't look at price. If I have, I know what I need and I only look at price.

    Michael
  • Posted by CarolBlaha on 7/5/2010 at 9:23 AM Member
    It is a combo at times. I can buy a $15 shirt at Walmart and buy low quality. Or, I can go to TJMaxx, and spend the same $15 but get a name brand selling at a department store for $50. Savvy shoppers can get both price and quality.
  • Posted on 7/10/2010 at 2:49 AM Author
    The reason for the question is because we are trying to gain the mass appeal by feauturing low price goods. We are trying to get the best quality we can get for a budget. But for a budget, the quality will be just as it costs.
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