Question

Topic: Branding

Brand Strength: How Can Mcdonalds Sell Everything?

Posted by Anonymous on 7/7/2010 at 10:08 AM ET 125 Points
Hello Everyone,

So I recently read an article in adage about how McDonald's will be rolling out smoothies later this year. This has really got me thinking, how can McDonald's sell everything (smoothies, coffee, salads, burgers, etc.) and still remain a strong brand.

I guess the logical answer is that McDonald's stands for "the world's favorite place to eat" and can therefore offer pretty much any food product under the sun. But this same strategy has been harmful to so many other chains including Boston Market.

Perhaps the reason I am having such a difficult time wrapping my mind around this is that I am a very strong believer in focus.

Please enlighten me!

-Donald
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RESPONSES

  • Posted by cookmarketing@gmail. on 7/7/2010 at 10:54 PM Member
    And on the other side, McD's coffee sales are off and off dramatically. My thoughts, not focusing on customers wants (Coffee) but losing focus on their needs - fast consistent service.
  • Posted on 7/8/2010 at 7:59 AM Member
    MacDonald is a living brand and focus it self with happiest and lovely environment to eat, fun and enjoy.

    Customer's have strong associations with 'M'. Why because of extremely good customer services provided by the McDonald's team.
    In hospitality industry, customer services is the most important services demanded by customers and on time delivery of order.

    So when cosumers attach themselves with a live brand, then it is no difficult to sell anything under that brand name. Strong brand like McDonald easily expand to every food line. Because they have active and loyal most customers.
  • Posted on 7/8/2010 at 9:33 AM Author
    Thank you all for your responses.

    I now understand why McDonald’s has succeeded where so many others have failed.

    And David, I love the idea of a “bundle of meanings”…brilliant
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