Question

Topic: Social Media

Social Media Policy

Posted by Anonymous on 7/12/2010 at 4:03 PM ET 100 Points
We have created a Facebook page for our marketing firm and are starting to build our following. We would like to create a social media policy that will outline employee expectations, regarding the use of our corporate page and any personal accounts employees may have. IE) staff commenting on the company on their own Facebook account.

Are there any templates available that you would recommend as a good, simple start?

Additionally, some of our sales staff would like to become engaged on the company FB page, identifying them self as a company rep but posting info about promotions they manage. Any thoughts on their usage of their own profile linking to the company page? I am not sure if we want their personal pictures being seen. Although I am not sure if it makes sense for them to have a "professional" FB profile, and I think FB prohibits multiple profiles for the same individual.

Let me know!
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RESPONSES

  • Posted by Kevin McIntosh on 7/12/2010 at 4:11 PM Accepted
    Also, here's a great resource that I've used for my upcoming online Social Media workshop:

    https://www.socialmedia.org/disclosure/

    Also, here's a newer tool:

    https://www.policytool.net/


    Hope those help.


  • Posted by rekha.dhanraj on 7/12/2010 at 4:15 PM Accepted
    Template - I would say IBM is a good place to start. The IBM social media policy is pretty much the golden standard currently. It is available in the internet for reference. Other policies that would help you in a broad sense (without knowing the nature of your company if it's a FMCG or a white goods or services) are Coke-cola, Intel and Kodak.

    Regarding engaging company employees in the social media space - it's a great strategy to encourage internal customers' participation with a caveat. You could probably have them channelize their contributions to a gatekeeper who in turn would who'd do the postings / supervise the mechanics of the page. That would mitigate the issues you mention.

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