Question

Topic: Research/Metrics

Understanding Perceptual Order

Posted by lily on 8/12/2010 at 9:38 AM ET 250 Points
I have collected much research and data from disparate sources that indicate that the brain processes color first then shape when a subject is exposed to some type of stimuli (e.g. package, etc.). Other elements such as symbols and words likely come later. I am looking for a single study that might have been conducted to prove this "theory" or methodological recommendations for a study execution of my own.
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RESPONSES

  • Posted by Ryan Rutan on 8/12/2010 at 9:58 AM Member
    If you are interested in determining the methodology for a study execution, I can put you in touch with our director of analytics.

    Kind regards,

    Ryan Rutan
    Branding Brainiac
    &
    Group Systems Manager
    MASMI Market Research
  • Posted on 8/12/2010 at 10:03 AM Accepted
    Lily -

    Not sure if this will completely answer your question, but it might be a good place to start. Martin Lindstrom recently published a book "Buyology" which looks at sensory experiences and how they impact purchasing behavior:

    https://www.martinlindstrom.com/index.php/cmsid__buyology_your_buyology

    I would also suggest you take a look at the following blog:

    https://www.neurosciencemarketing.com/blog/

    If neither of these answer your question, they may give you some guidance and direction as to where you can look next.

    Good luck!
  • Posted by lily on 8/12/2010 at 10:05 AM Author
    Thank you for your offer. I would be interested to hear his/her thoughts. I am a 20 year market research professional and have thought of a number of approaches but they are limited in their ability to isolate the variables including techniques such as eye-tracking and neuroscience.
  • Posted by lily on 8/12/2010 at 10:13 AM Author
    Thank you JLevin for your response. Good direction. I am familiar with Martin Lindstrom's work and neuroscience and will continue to brainstorm on those paths. I have been in consumer and shopper research for a very long time and this is a tricky one. I think I need to get back to a very basic stimuli-response based test that will confirm the hypotheses as best as possible but not quite confident yet on my ideas.
  • Posted by koen.h.pauwels on 8/12/2010 at 11:14 PM Member
    Hi,

    If you have "collected much research and data from disparate sources", the appropriate way to combine those in with meta-analysis; a well-established method in marketing academia - see recent examples below:

    https://www.atypon-link.com/AMA/doi/abs/10.1509/jmkr.42.2.141.62296

    https://www.jstor.org/pss/3152095

    https://www.jstor.org/pss/3152042
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