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client wanted us to feature a set of successful people as testimonial campaign (will be feature in TVC, Radio, Press ad), with of course my product will be integrated into it. list of testimonial has been identify however, client wanted to see the entire campaign as in how activation came into the pictures.
already told client that testimonial, is juz an execution by bringing out the product benefit's is a very subtle manner.
to link and on ground promo with the above testimonial, how to do it? we thought of simple contest mechanic that can lead to sales, but client is not very comfortable as to them, this is just another sales campaign