Know-How Exchange : Strategy

there are certainly many challenges to entering a competitive market in the United States. Many books have been written on the subject. Rather than attempting to deal with every aspect of your challenge, I would like to focus on one specific aspect.

First, let me compliment you on your usage of the English language. Your grammar and spelling and choice of words is substantially better than most people who ask for similar advice.

However, it isn't good enough.

People in the United States tend to be extremely picky about language, and are relatively intolerant of simple errors. Maybe this is because we have spoken one single language for a large part of our country's history.

If you want to be taken seriously in the United States market, you need to hire a US-based copywriter/editor.

Certainly this will not be enough by itself. However, simple grammatical mistakes can create a poor impression of your organization.

As I mentioned above, this question has been asked before. You might want to use the feature to the above right to “search previous questions”

or, you can use one of my favorite tricks and use Google to search the previous questions.

For example, a Google search on the following:
+“us market” site:marketingprofs.com/ea
yielded over 300 previous questions which can give you some insights on penetrating the US market.

Good luck.

there are many excellent marketing vendors who participate in this forum. You can use the "Post a project" function here in the experts exchange.