Know-How Exchange : SEO/SEM

Dear jon.marcell,

Before.

Here's why:

Even those certain written elements might not be visible to your visitor, each piece of written information associated with the elements of a webpage IS visible and IS read by the search engine spiders.

This means that if you have two identical pages from the site viewer's point of view, but each page has differing alt tags for images, the page with keyword specific alt tags will rank more highly than the page that simply has generic image names such as JPEG123.jpg.

To the search engines, the term "JPEG123.jpg" means nothing. But if your site is all about the differences between budget video cameras and you have an image of two styles of camera, the image called "Flip Ultra HD Kodak Zi8 compared.jpg" will help that specific page rank more highly because it uses keywords that are related to searches that people looking for your style of site are searching for.

I hope this makes sense. Good luck to you.

Gary Bloomer
The Direct Response Marketing Guy™
Wilmington, DE, USA