Question

Topic: Branding

Tagline Sincerity

Posted by Anonymous on 11/10/2010 at 5:39 PM ET 25 Points
Can a company claim its products are "handcrafted in Jonesville", if some (or a majority) are produced elsewhere?
To continue reading this question and the solution, sign up ... it's free!
SUBSCRIBE
Or, SIGN IN

RESPONSES

  • Posted on 11/10/2010 at 5:56 PM Moderator
    They CAN, but they would be wrong.
  • Posted by Gary Bloomer on 11/10/2010 at 7:49 PM Member
    A claim is one thing. Proof is another. Claims can be made and upheld, but they can also be shown to be wrong. But proof is bullet resistant, and with this resistance comes integrity. A brand with integrity can do no wrong because it instills belief and trust. Breach these two essentials in your marketing and you'll go down in smoke and flames.
  • Posted by Gail@PUBLISIDE on 11/10/2010 at 10:09 PM Member
    No. People know better these days and if they don't know immediately, they can easily find out. If you're discovered to be lying, your brand is dirt.
  • Posted by telemoxie on 11/12/2010 at 7:31 AM Accepted
    I am personally a fan of honesty. I believe that you should do your job as though your boss and your customers were looking over your shoulder.

    It seems to be as though the tagline you have proposed is a lie, plain and simple. sorry, I don't condone that.

    It might be possible to have a tag line like, "handcrafted Jonesville quality". The emphasis is on the quality, and not on the location of manufacture.

    However, the only way this could honestly be done would be for you to have strict quality control arrangements with your manufacturer, and direct control over the methods of manufacture.

    For example, restaurants often advertise "homemade". This refers to the quality of the recipe and ingredients and method of cooking rather than the location of the cooking.
BACK TO TOP

Post a Comment

Related Discussions

Community Info

Top 25 Experts
(Branding)