Question

Topic: Branding

Vanity Phone Number Vs Business Name For Marketing

Posted by Anonymous on 11/17/2010 at 4:41 PM ET 125 Points
I have a plumbing business and a Vanity Mobile Phone Number (084PLUMBER). Should I focus on marketing my business by building the 084PLUMBER brand or the traditional business name DRIPS-AND-DRAINS? Or both? I am thinking especially on web marketing. I also own both domains. Any help will be most welcome. Thanks.
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RESPONSES

  • Posted on 11/17/2010 at 4:54 PM Accepted
    I think I would use the "Drips-And-Drains" name. A few reasons:

    1. I think it begins to suggest a benefit ... stopping drips and removing clogged drains. 084Plumber just tells people you're a plumber ... not nearly as interesting/memorable ... especially since 084 doesn't really mean anything.

    2. It's hard to visualize 084Plumber, while Drips-And-Drains can become a visual story. The web is a visual medium, so take advantage of it when you can.

    3. With few exceptions, vanity phone numbers are not nearly as effective as a benefit story and a memorable name. Since you have a good alternative, play it for all it's worth.

    My input. Hope it helps.
  • Posted on 11/18/2010 at 12:34 AM Author
    Thanks for your input guys. Truly appreciate your input very much.
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