Question

Topic: Branding

Looking For Retail Branding Guide Examples

Posted by Anonymous on 1/17/2011 at 5:38 PM ET 400 Points
I am in the process of putting together a branding guide for the company I work for. The one we currently have hasn't been updated for at least 10 years and was poorly put together in the first place.

I have all my information together but almost feel like I am putting too much information into it. And while I have found a lot of various examples of brand guides online, I can't find any of the ones I am looking for.

We are a womans retail clothing chain. Some of our competitors are Charlotte Russe, Wet Seal, American Eagle, etc. I was hoping to find the branding guide for another clothing chain similar to ours just so I can see what they did and didn't include. And how they handle the imagery section considering our look changes per season. I would love to find any of the branding guides as listed above or even places such as Target, Walmart, Macy's, etc.

Does anyone know if those are published someplace for me to see?

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RESPONSES

  • Posted by Gail@PUBLISIDE on 1/17/2011 at 5:49 PM Accepted
    I always believe that simple is best. If you think you have too much information, you probably do.

    Consult with someone who knows your industry, yet is a good editor. He/she should be able to help you pare down the copy and data.

    You want to showcase your brand in the most vividly attractive, yet simple manner possible.
  • Posted by Jay Hamilton-Roth on 1/18/2011 at 9:19 AM Accepted
    This book may be of help to you: https://www.amazon.com/Brandstand-Strategies-Retail-Brand-Building/dp/15847...
  • Posted by petertennis on 1/25/2011 at 3:15 PM Accepted
    You know what? I would hop on something like LinkedIn, go through the groups and contact someone direct and ask them if you can see one of their branding guides. They should not be hidden, as branding is a visible asset anyways. You are bound to find some people who work in those companies that would be willing to connect with you. Who knows, you may even begin your own subgroup for collaborating within the industry. Most style guides will address internal use of the logos, etc. (documents, posters, email, etc.) and then public facing usage, which for your industry would be hang tags, posters, promotional displays, invoices and official correspondence, packaging materials, promotional items (stickers, etc.).
    Best of luck - sounds like a fun project. Share what you've learned with the rest of us when you're done!
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