Question

Topic: Branding

New Logo, Old Packaging

Posted by Anonymous on 2/18/2011 at 5:17 PM ET 150 Points
My company has a new brand/logo/look. But our packaging is still the old logo/look. We will be attending a big trade show soon. How can we showcase the new look, while still looking cohesive?
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RESPONSES

  • Posted by Jay Hamilton-Roth on 2/18/2011 at 5:23 PM Accepted
    If you're spending the money to attend the trade show, then spend some extra money to at least have the new brand/logo/look reflected in everything people interact with at your booth.
  • Posted by Gail@PUBLISIDE on 2/18/2011 at 5:50 PM Accepted
    You could use the trade show as an official introduction of your new look. Maximize the product with the old logo with wraps over it with the new.

    Like Jay said, be sure that the new logo is on everything people take away from your booth.
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