Question

Topic: Branding

Values, Attributes And Benefits

Posted by Anonymous on 2/23/2011 at 7:14 PM ET 250 Points
need an advice!

I have created a new organic food product with a very special packaging. my dilemma is how to describe better the values attributes and benefits considering the product is presenting to festival food companies. I want to convince and to prove them the real meaning of healthy and organic food and why people will chose to buy this product within a festival environment. complicate to express!
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RESPONSES

  • Posted by Gail@PUBLISIDE on 2/23/2011 at 7:18 PM Member
    The proof will be in your proverbial pudding: what's in your product, and what isn't, for that matter.

    More and more, healthy foods are making their ways onto festival menus. If your product is full of healthy and deficient of what's not good for people to eat, honesty and a catchy tagline will help communicate that to festival goers. Also, sample, sample, sample.
  • Posted by Jay Hamilton-Roth on 2/23/2011 at 7:42 PM Member
    Does it taste wonderful or does it taste "heathy"?
    Are the ingredients "proven" to be beneficial?
    Is the packaging as "good for the earth" as the contents are for the body?
  • Posted by SteveByrneMarketing on 2/23/2011 at 11:56 PM Member
    If I understand correctly, you would like our opinion of the "real meaning of healthy and organic food".

    Let's see "healthy" means it is good for the body.

    And "organic" is a clean standard which must be met to legitimately use the word "organic".

    Not sure how this helps, but it's my opinion of "real meaning".

    Steve
  • Posted by SteveByrneMarketing on 2/24/2011 at 11:34 AM Member
    "values", "a attributes", "benefits"

    values - natural food

    attributes - clean food

    benefits - healthy food
  • Posted by SteveByrneMarketing on 2/24/2011 at 2:00 PM Member
    low price? benefits
  • Posted by Gary Bloomer on 2/24/2011 at 7:38 PM Member
    Who is your ideal buyer and why will they OR why should they buy from you?
  • Posted by Gary Bloomer on 2/26/2011 at 5:40 PM Accepted
    Value is what the buyer gets out of the product or service, it's the percentage of satisfaction they get in relation to the price they've paid in order to solve their problem.

    Attributes (or features) are things the product or service
    do. They are the knobs, buttons, and systems within the product or service that allow the buyer to create a desired outcome.

    The feature or attribute of buying a car is that it allows you to go somewhere.

    Benefits are the tangible results that the features, purchase, and value afford the buyer. The benefit of having a car is that you can go somewhere in order to carry out a specific action (buy groceries, attend a family wedding, visit relatives or loved ones, and so on).

    I hope this helps.

    Gary Bloomer
    The Direct Response Marketing Guy™
    Princeton, NJ, USA
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