Question

Topic: Branding

New Logo Roll Out Plan For School District

Posted by Anonymous on 4/10/2011 at 7:57 PM ET 125 Points
Our public school district is rolling out a new logo and tagline. Obviously as a public school district, we have zero dollars to spend on a great logo rollout. I am searching for creative ways to get our new logo and tagline out to our stakeholders: our parents, our staff and the community. We will already upgrade our letterhead, our newsletters and our website. I'm looking for fairly inexpensive ways to get the word out!
To continue reading this question and the solution, sign up ... it's free!
SUBSCRIBE
Or, SIGN IN

RESPONSES

  • Posted on 4/10/2011 at 9:01 PM Accepted
    Why do you want to get the word out about a new logo and tagline? Do you think it's important to any of your stakeholders? If so, why? How do they benefit from a new logo and tagline? Is there something you want them to do differently as a result?

    I think I'd just include a short article in the next newsletter (and on the website) pointing out the new logo and telling folks why you felt a need for the new logo. Over and out.

    No need to make a big deal of it unless there's some indicated action for your stakeholders. It's not like they are going to buy more frequently. Not sure (a) why the change, or (b) why the perceived need to promote the new logo/tagline.
  • Posted by Gail@PUBLISIDE on 4/10/2011 at 9:56 PM Accepted
    Since it's a public school district, I would use good ol' fashioned traditional media relations with a dash of social media.

    Send a few paragraphs with the logo to news directors with whom you work, as well as those in print. Per mgoodman, make mention of why this logo change is important (just an artistic update is not newsworthy enough to share it). Do the same for your print outlets. Support those hopeful news hits with mentions via your social media channels, with links to the new art, of course.
  • Posted on 4/11/2011 at 12:42 PM Author
    Our school district is trying to improve our reputation among our stakeholders - our parents, our staff and the community. Thus the new logo and tagline. We want to increase the pride our stakeholders have in our district. By updating our logo and tagline, we will promote ourselves as a "destination" school district - one that everyone would like to go to. We have three guiding principles: Fiscal responsibility, community benefit and institutional excellence that our new logo and tagline will help us promote.
  • Posted by michael on 4/11/2011 at 3:21 PM Accepted
    I'm with Mr. Goodman on this. As a former school board member I'd be asking they purpose of the change unless there is real change.

    Here's one: "Under new management: YOURS"

    Michael
  • Posted on 4/13/2011 at 9:06 AM Accepted
    How about having a contest for Marketing class students at the various high schools in your district? Offer prizes and have a board of judges that include one or two outside Marketing professionals. Great way to engage students, create exciement and have a school project that earns them credit in the classroom!
  • Posted on 4/13/2011 at 10:27 AM Moderator
    Aha! You want to improve your reputation among the various stakeholders.

    Then we first need to know what the reputation is now and what you've done to earn/deserve the reputation you want to improve. If we don't understand the problem, it's going to be very hard to fix it.

    If the reputation is an accurate reflection of past actions/behavior, you'll need to make some fundamental changes, and not just try to cover them up with a slick new logo and tagline. ("Lipstick on a pig ..." and all that.)

    BTW, if you don't quantify what you're trying to fix, you may never know if it worked, if you made things worse, or if all your efforts were worth it.
BACK TO TOP

Post a Comment

Related Discussions

Community Info

Top 25 Experts
(Branding)