Question

Topic: SEO/SEM

Links Within An Adwords Ad

Posted by frank on 5/5/2011 at 7:28 AM ET 250 Points
I have an ad that is in top position of the top sponsored ads. There are 4 links under the editable second description line (Home, Product Video, Reviews & Gallery) which have appeared that I feel are not useful to the campaign as they dilute traffic from the main landing page.
Is there any way to remove these links?
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RESPONSES

  • Posted by mgoodman on 5/5/2011 at 5:16 PM Moderator
    Either I don't understand what happened, or I don't know what this is. I don't think I ever heard of something like this. Can you give us a link to an example? Sounds serious.
  • Posted by frank on 5/6/2011 at 8:50 AM Author
    Thanks for the responses all.
    I eventually got an answer from the Adwords forum which directed me how to remove these links.
    I think Google view "Sitelinks" as valuable to have these links, and on natural search results they probably are. But for an Adwords landing/splash page they completely dilute the effectiveness of the conversions as visitors have a choice of 5 landing pages.
  • Posted by frank on 5/10/2011 at 4:49 AM Author
    Thanks for your reply dvogel, I am not sure of the default setting when creating a new campaign, but in my case they appeared on an existing campaign which kinda caught me out.
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