Question

Topic: Research/Metrics

Best Sources Of Consumer Demographic Info.

Posted by Anonymous on 10/26/2004 at 11:50 AM ET 125 Points
Hi, Im looking for what you feel are the best sources of consumer demographic information and lists when developing a marketing plan for a local retail business in the US.

What I need is the most accurate and reliable list vendor (I guess) that can help identify households by income, number of children etc. within a zip code or suburb.

Anybody have any experience with Info USA or have any better suggestions.
Thanks
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RESPONSES

  • Posted by Blaine Wilkerson on 10/26/2004 at 11:56 AM Accepted
    Hi, I have a lot of experience with info USA. They seems to provide the best deals for large lists of fine tuned demographics.

    However here are a few more sources I use :

    Here's a list of several brokers/list managers to contact (in no particular order of preference):

    Statlistics www.statlistics.com
    Mal Dun Associates www.maldunn.com
    J.F. Glaser www.glaserlists.com
    Leon Henry Inc. www.leonhenryinc.com
    L.I.S.T. Inc. www.l-i-s-t.com
    DMG Lists www.dmglists.com

    Also check out the web site for Circulation Managment magazine www.circman.com It should have links to other list brokers in a resource section. Folio magazine site might also be useful www.foliomag.com (I think). Both are magazine oriented, but lists are lists.


    I hope this helps!
  • Posted by SRyan ;] on 10/27/2004 at 4:55 PM Accepted
    If you're really looking for just demographic info (not specific addressess for mailing lists), you might look at what's online at www.census.gov .

    The price is right!

    Shelley ;]
  • Posted on 10/27/2004 at 7:27 PM Author
    Thanks all. Shelley, I went to the census website and got a lot of info. I didn't know that so much was available. I wish I could break it down by zip code.

    Thanks again.
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