Branding - What is brand positioning and re-branding from Anonymous: MarketingProfs Question 36905

Topic: Branding

What Is Brand Positioning And Re-branding

Posted by Anonymous on 6/7/2011 at 3:19 AM ET 25 Points

describe the main points of brand positioning and re-branding.
and differentiate them

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Posted on 6/7/2011 at 7:22 AM Moderator

Sounds like a student question.

We don't do homework assignments, but we'll be glad to react to your thoughts and opinions. Why don't you do some further research on your question and let us know what you learn? Then we'll be glad to comment.
Posted by Gary Bloomer on 6/7/2011 at 8:53 AM Member

ATTENTION! ATTENTION!

Homework alert! Homework alert!

Step away from the keyboard! Do not copy! Do not paste!

This is not a drill. REPEAT, this is not a drill!

WARNING! WARNING! Homework alert!
Posted by kingster2 on 6/7/2011 at 10:14 AM Member

Brand Positioning is how a product appears in relation to other products in the market.
Brands can be positioned against competing brands with public perception defining the market in terms of the way buyers perceive key characteristics of competing products in terms of their price and quality.
Re-branding is the creation of a new name, term, symbol, design, or a combination of them for an established brand with the intention of developing a differentiated (new) position in the mind of stakeholders and competitors.

So to differentiate, If your brand positioning does well there may be no need for re-branding if you're measuring results. If you are not getting the desired results you may need better brand positioning or Re branding to get the best response possible.

Testing and measuring the results are the key.