Question

Topic: Branding

Point Of Purchase(pop) Ideas

Posted by Anonymous on 6/7/2011 at 9:32 AM ET 25 Points
HEY THERE

A LIL HELP REQD..
WHAT COULD BE THE VARIOUS POINT OF PURCHASE IDEAS FOR "BACK TO SCHOOL" CAMPAIGN FOR AN ELECTRONICS STORE INTENDED TOWARDS PRODUCTS CATEGORIES LIKE LAPTOPS,MOBILES,CAMERAS AND IPODS/MP3 PLAYERS ??

THNX ..
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RESPONSES

  • Posted by Gail@PUBLISIDE on 6/7/2011 at 9:43 AM Accepted
    It depends on what you want to highlight most in your promotion. Do you want to talk "lighter walk to class" with tablets or performance with a particular laptop. Realize what you want to feature and go from there.
  • Posted on 6/7/2011 at 9:59 AM Author
    1stly thnx for ur response..

    well "back to school" campaign is just a tactic to get the youth target audience attracted towards the store..the main aim is that the above product categories should shout loud to the youth once they enter the store..
    so the question is what different approaches could help highlight these product categories so that the youth TG entering the store notices it upfront..
    to sum up.. in store promotions/pop displays for laptops/mobiles/ipods/cameras for the youth tg..
    hope i made myself more clear this time
  • Posted by Chris Blackman on 6/7/2011 at 9:33 PM Accepted
    Large bright clear signage would probably work.

    What have you tried before?
  • Posted by michael on 6/7/2011 at 11:23 PM Accepted
    I get it, but are you talking about POP designs or "slogans" or placement?
  • Posted on 6/11/2011 at 12:22 AM Accepted
    You can think about slogan like "It's time to add a tablet to your laptop".

    The trend is that students should own laptop to work at home and a tablet like iPad to get access to documents in class.
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