Question

Topic: Branding

Branding Vs. Company Name

Posted by Anonymous on 8/29/2011 at 9:55 PM ET 25 Points
Working for a small company whos name was their product name. We are now re-branding. The current name of the business in an LLC. Does this change how we are going to re-name the company? Can it be an LLC with out stating that in the name?
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RESPONSES

  • Posted by Gary Bloomer on 9/5/2011 at 2:07 PM Accepted
    A name is what the company is called. Its brand is everything it stands for and everything it delivers.
  • Posted on 9/8/2011 at 4:54 PM Accepted
    I agree with BARQ. Your brand is what you're known by, and you're only required to include the LLC on official/legal documents. While working with your rebrand, make sure that there's a clear correlation between the product/old brand and the new name.
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