Question

Topic: Branding

Re Branding Questions

Posted by Anonymous on 11/2/2004 at 9:00 AM ET 125 Points
Hi all,

I'm soon to have a meeting with the MD and our internal designer about the direction we want to go in when we re-brand. Basically we're developing a new website, which is being done externally, but we're going to revamp our look and logo internally and bring this and the website together to create "our new brand".

Has anyone got a good brainstorming exercise for asking where we want to go with our brand/look/logo?

Just need somewhere to start developing ideas from.

Many thanks
Liz
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RESPONSES

  • Posted by williamarruda on 11/2/2004 at 10:03 AM Member
    Hello Liz,

    To help get people inside and outside the company to help you identify the differentiating attributes that your new look must convey, you may want to try projective exercises to get the brainstorming going:

    If your company were a car, which would it be and why, etc.

    Best of luck.
    William
    www.reachcc.com
    What have you done for YOUR brand today?
  • Posted by Blaine Wilkerson on 11/2/2004 at 11:46 AM Member
    Here's a link to an excellent article with some exercises and very good perspectives on focusing on your goals, brand, etc.

    https://www.marketingprofs.com/2/fischler1.asp

    I hope this helps!

    Good Luck!
  • Posted by ReadCopy on 11/5/2004 at 4:02 AM Accepted
    As if you haven't got enough, here are some more things to think about.

    Your company logo is part of your companies personality, so as well as changing your logo, you need to put some effort into ensuring consistancy around these additional areas:

    Your name
    Slogan
    Style of business and management
    Character of the business
    Packaging
    Advertising
    Promotional material
    Publicity

    All these help to define your companies personality.

    Good Luck
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