Question

Topic: Branding

Rebranding Of A 100+ Year Old Company

Posted by Anonymous on 11/2/2004 at 1:45 PM ET 250 Points
I am the Director of Marketing and PR for a 108 year old telecommunications company. We offer a full suite of advanced telecommunications products and services, plain telephony, digital able tv, high-speed internet, voice-over-ip, and satellite broadband on an enterporise level. The former services are delivered to both residential as well as small to medium size businesses.

We are looking to rebrand our company. We have too many sub-brands and need to simplify and streamline who we are and where we are heading. We want our rebrand to reflect this. We want to do this right and are looking for marketing research to determine consumer appeal, message, identity, etc.

I am looking for as much feedback as possible. We need a firm to conduct the research. We can implement with our marketing dept. but may from time to time need some input from the experts, that being the research and or marketing/branding firm we choose. Consider this an open bid.

Any help is welcomed!!!

PS: We have been assigned a relatively short timeline for this.

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RESPONSES

  • Posted by SteveByrneMarketing on 11/2/2004 at 2:31 PM Member
    Hi Polly,

    Our firm specializes in research and rebranding campaigns for technology businesses including several telecommunications companies. Please click on my name for contact info and website.

    Looking forward to hearing from you,

    - Steve
  • Posted by Blaine Wilkerson on 11/2/2004 at 3:13 PM Accepted
    Branding is a sticky subject. You are wise to ask for help.

    You've come to the right place. Our firm specializes in projects of this calibur and can provide/assign a team of the nation's leading branding experts to your "rescue".

    Although prices vary, you can expect anywhere from $5000 to $50,000 for the initial retainer and a monthly service fee in the range of $1500-$10,000...depending on the size of the project and the complexity. Again, you will receive a TEAM of experts (most are from the Top 10 Experts here at MP) to collaborate with your marketing department... not only to advise, but enrich ("coach") your staff on how to continue and maintain the programs we implement. Of course, we can remain on retainer from month to month in order to assist your company rather than come in with a program and leave you struggling to implement. All necessary graphic development is included along with comprehensive reporting, strategies, creative, plans, tactical recommendations, competitive research, and psychological reasoning for each brand development.

    Please keep in mind, the more re-branding performed, the longer the project. It will not happen over night. I personally re-branded my own company starting in January 2004. It took about 6-7 months before the effects were realized and we began to see a profit increase as high as 600%. Patience and careful execution is the key.

    I would like to invite you to contact me via email (just click on my name) in order to receive the initial paperwork necessary to evaluate your needs.

    Thank you for posting this exciting, potential challenge! We look forward to working with you.

    Good Luck and I'll talk to you soon!

    --Blaine Wilkerson
    Pres., Jett Enterprises

  • Posted by ReadCopy on 11/4/2004 at 12:25 PM Member
    I agree with Blaine that it will take a while to rebrand, not only that but and tangible results may take years rather than months.

    Good Luck
  • Posted by Chris Blackman on 11/19/2004 at 9:47 PM Member
    You should definitely talk to JB https://www.marketresearch.com/map/prod/924735.html off line to get help for this project

    You've been in business 108 years, your company will likely need some professional advice to get the brand strategy on track.

    ChrisB
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