Know-How Exchange : Research/Metrics

Hi Nashn,

Where retail stores have Storecard loyalty data, this is easily possible and a trivial exercise. I don''t believe they can track your credit card numbers by law so it''s unlikely they can use this type of data for your calculation.

I''ve seen stories of companies developing scanning technology that can look at your walking pattern and body (it''s a bit like a fingerprint) to work out how many unique visitors they have in a store. However that technology is in it''s infancy and I''m sure it''s going to have some civil rights issues associated with it.

John

You need a way to be able to connect specific products sales and pricing with customers to do this.

Loyalty cards can help you do this, as Dawson said.

The other option would be if the store tracks sales by customers in their point of sale system (few do, but there are some that do). This is more likely in places where a product comes in for service, so the store can keep track of the service history for that item (but at the same time, they keep track of customer transactions). A example of this is a car retailer tracking your vehicle's service history. Online retailers tack this, as they have you log in to your account before completing the sale.