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How To Market A Car Salesman
12/19/2011 at 5:54 AM ET
I currently sell cars, and the only thing that separates me from the big players at my dealership is getting appointments and clients in the door.
Any suggestions on how to accomplish this? Any strategies that have worked for anybody else? I am allowed to market myself as much as possible. Any help would be greatly appreciated!
12/19/2011 at 6:46 AM
Have you read the sales books of Joe Girard, who many consider the greatest salesperson in the world? He sold cars. Many of his tactics are outdated (telling someone if they didn't buy a car from him he'd lay on the floor and tantrum -- and then do it would likely get you a night in the looney pen). But the major take away I'd have you look on is how he worked for referrals. He also sent out cards every month so his clients remembered him. He was on the top of their mind when the guy next door mentioned he's car shopping. With services like "send out cards" this is easier than ever
I'd also review the sales recrods about 4 years ago, sales of people that have left the company. Spend your down time calling them, inviting them back, as they may be ready to trade up. Develop a base and spend some time calling one on one and establish yourself as the go to person. Keep in touch when you have a great upcoming sale. Know what they are looking for and keep an eye out for them.
12/20/2011 at 9:59 AM
Don't market yourself. Market the results you've achieved. Specialize in a type of buyer (older women, for example). Be the type of salesman that doesn't disappear after the deal is done - someone who continually fights for their customers' needs. Be a generous person in your community - with your time and/or money. Make car buying simpler and get rid of the usual "games" that make people cringe when buying a new car.
12/20/2011 at 11:58 AM
have you a kind of car of selling?
if answer is yes , you must to advance the hard points for there car(Ex:this car is cheapest)
if answer is no, make an event were you to advance the custumers benefits, to obtain date persons ;the dates will be used for next personal meeting
12/20/2011 at 7:38 PM
Understanding the prospects needs is where car sales begins. Word of mouth recommendations is the result. It also means recognizing that an effective car salesperson doesn't sell on price. After all you already know that price is the first thing a prospect will ask: "Tell me, how much is this car?"
The pro learns needs before answering price - and knows price is the result of identifying and satisfying needs. If you want several unique car promotions I learned from "pros"
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