Question

Topic: Research/Metrics

Should We Launch?

Posted by Anonymous on 1/26/2012 at 11:52 AM ET 500 Points
Hi guys! Thanks in advance.
We recently performed a market test on our consumer product. We ranked 6.8 in Purchase Intent, 8.0 in Likability, 7.0 in Believability, 6.8 in Uniqueness and 6.6 in Size of Problem. We want to know if anyone is familiar with these scores and tell us if we should launch the product. We wanted to get a second opinion aside from the company that did the market test. Our intentions is to launch an informercial. Your input is highly appreciated.
Product - Powglass - All-In-One Powerful Glass Cleaner.
Category- the first revolutionary glass cleaner that offers a powerful all-in-one cleaning solution for all your glass, glass surfaces, mirrors and electronics combined.
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RESPONSES

  • Posted by steve hates you on 1/26/2012 at 2:41 PM Member
    NO
  • Posted by mgoodman on 1/26/2012 at 8:27 PM Moderator
    I'd be glad to give you a professional "second opinion," but I would want a more in-depth understanding of your goals and the research, and I would expect a reasonable fee for the involvement and expertise I bring to the party.

    FWIW, I have hands-on experience in cleaning products and have taught market research and marketing strategy at the graduate level (MBA program), so I feel I am highly qualified for this.

  • Posted by koen.h.pauwels on 1/28/2012 at 12:03 AM Accepted
    Interesting, and I agree that we need more information. The one thing I would like to know: how did other concepts score on these metrics? Does your market test company have a database to tell you the range and average of past products? Even better, did they track what happened to launched products so they can tell you the average scores of the products that ultimately failed versus those that were successful?
  • Posted on 1/28/2012 at 12:02 PM Author
    Koehn, thank you for the guidance. We are meeting with them this week and I will bring these questions up and update the post.
  • Posted on 1/30/2012 at 9:35 PM Author
    thanks everyone for your input. I am closing the post since I haven't seen much activity
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