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Topic: Branding

Brand And Delight Measures

Posted by Anonymous on 2/14/2012 at 9:53 PM ET 25 Points

What are brand and delight measures? And how can it be conducted?

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Posted on 2/15/2012 at 12:13 PM Author

I would really much appreciate if you can give me more insights regarding these important topics (Brand and delight measures)
Posted on 2/15/2012 at 4:23 PM Author

Any help! It's quiet urgent
Posted by Gary Bloomer on 2/15/2012 at 4:26 PM Member

A brand and delight measure is a piece of astonishment architecture. It's the marketing point that meets the need that the client or customer had not realized needed to be met, of that they did not know was a need until it was offered as a way of being met. Think iTunes and the iPod.
Posted on 2/15/2012 at 5:36 PM Author

Alright Mr. Gary. I have a brand for example I Tunes, or I Pod. How brand or a delight measures can be conducted?
I need you to just give me an example so that I can know how they can be conducted.
Posted by Gary Bloomer on 2/16/2012 at 9:23 AM Accepted

I've already given you an example: iTunes and the iPod.

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