Question

Topic: Strategy

Creative Sales Followup Idea

Posted by Anonymous on 5/4/2012 at 2:26 PM ET 250 Points
Hi - I am new to sales and want to come up with some creative sales followup ideas. For example, I could send a potential client a bag of popcorn with a note saying: "Just popping in to remind you that I can.... " (and then mention one of the benefits of using my company's services). Another idea is to send an email with a picture of me with a hoop saying that I am willing to jump hoops for the potential client. Does anyone have any other creative ideas? Do you think that these creative ideas will be beneficial?
Thank you for your help!
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RESPONSES

  • Posted by Jay Hamilton-Roth on 5/4/2012 at 2:36 PM Member
    What is it you sell? To whom? What's the lifetime value of a customer? What makes you special/different? Are these follow-up messages for different stages of your marketing/sales effort?
  • Posted on 5/4/2012 at 2:44 PM Author
    Hi -
    thank you for your quick response. I am selling event planning services. The service level and creativity provided by my team separates us from other companies. I want to use these as 1) followups for qualified leads that come in 2) to keep in touch with past clients that we have worked with 3) to send to those who i would like to develop a business relationship with. Thank you again!
  • Posted on 5/4/2012 at 3:54 PM Member
    If you've already had the opportunity to meet/speak with a potential client, a short hand written card (without a business card enclosed) thanking them for their time is always appropriate.

    In today's digital age, the personal touch gets overlooked. I think this gesture can set you apart from many of your competitors.

    Once you make a personal connection, they are more likely to pay attention to other information you may send.

    Good luck with your new venture!
  • Posted on 5/4/2012 at 3:58 PM Author
    Thank you for your response. If you know of any creative ways to give the personal touch that would be greatly appreciated!
  • Posted on 5/4/2012 at 4:38 PM Author
    Thank you for your post Theresa. I definitely have to choose a fine balance between creative and cheesy.
  • Posted by Gary Bloomer on 5/4/2012 at 6:13 PM Member
    The pop corn and the hoop idea? Don't do either of them.

    Instead, send a simple letter or card on which you give a ballsy, larger than life guarantee: 100 percent satisfaction or the client gets double their money back. Something of huge, huge tangible value. Then stick to it—honor it, live up to it. Exceed expectations.
  • Posted by Visual Clue on 5/5/2012 at 5:37 PM Accepted
    This might be a bit cheesy but what the heck-

    Time represents so many things these days so -

    Send them a nice watch with just a small card attached.

    the card should have you company name on it and on the back-

    It's Time (this is for qualified leads)
    Good Times. (this is for past clients)
    Right Time ( this is for relationship building)

    A personal sales call within 2 days after receiving watch is critical.

    There I said it. Costly an Cheesy? You be the judge
  • Posted by rachikwon on 5/8/2012 at 7:53 AM Member
    This really depends on who your potential client is. If they are professionals, I think a thank you note would do. If you want to send them a token, you can probably send something they can use like a flash drive, planner and the like. If you potential clients are parents or teenagers, find out what they like and send it to them with a note. :)
  • Posted on 5/13/2012 at 11:25 AM Accepted
    Hello,

    If you are working for a professional classy event company, keep it classy.
    Opt for a handwritten card or note on nice stationary.

    Remember why your client was engaging your business; was it for a wedding, corporate event, family gathering, etc? You can get very nice scrapbook type 3-D embellishments and perhaps place this on the corner of the card or stationary. Remember less is more. Don't be gaudy!

    Good luck.
    -Valerie
  • Posted by karlwpiehl on 5/13/2012 at 12:28 PM Member
    Keeping customers or prospects informed of recent, successful events that you have done may trigger a new idea in their mind.
  • Posted on 5/13/2012 at 8:32 PM Author
    Thank you to everyone for their responses. They have been extremely helpful!
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