Question

Topic: Branding

Branding And Advertising Of Auto Parts

Posted by Anonymous on 7/4/2012 at 6:37 AM ET 250 Points
we are a leading auto part company,supplies parts to all major car making company. now we want to go for B2C. how to go for branding of our products and after marketing strategy. please suggest...
To continue reading this question and the solution, sign up ... it's free!
SUBSCRIBE
Or, SIGN IN

RESPONSES

  • Posted on 7/4/2012 at 6:38 AM Author
    please reply asap
  • Posted by Jay Hamilton-Roth on 7/4/2012 at 8:39 AM Accepted
    You need to start at the beginning:
    - who specifically are buying auto parts (location, car type, age, etc.)?
    - how are they buying them (online or local auto parts shop)?
    - why should they trust your parts? Why wouldn't they get factory-certified parts?
    - what special assistance do you offer people (for selecting the right parts, for helping them diagnose problems, for installing them, for exchanging them if misdiagnosed, etc.)?
  • Posted on 7/4/2012 at 8:58 AM Author
    basically the auto parts which we deal in are steering assembly, suspension, shafts and gears. the parts are distributed to whole of india. and they buy it from local auto parts shop. we don't provide them any special assistance.
  • Posted by Jay Hamilton-Roth on 7/4/2012 at 9:58 AM Member
    So why should someone buy YOUR parts? What makes them better/different?
  • Posted on 7/5/2012 at 1:04 AM Author
    our parts are of good quality and enjoy a good brand value.
    A very small portion of sales come from local mechanic shps. We directly supply our products to the comapany but now we want to expand
BACK TO TOP

Post a Comment

Related Discussions

Community Info

Top 25 Experts
(Branding)