Question

Topic: Branding

Branding Of Paperbags

Posted by Anonymous on 7/23/2012 at 3:29 AM ET 125 Points
Hi all,

I have just last week joined a company that manufactures paperbags. Up till now they have been concentrating on industrial bags but now want to venture into sos bags and are wanting to market them not only in Pakistan but also look into exports.
My immeidate tasks are:

To work on developing the companys image
to come up with an environmently friendly name for the bags
To market the bags with the environment in mind

Any help on the above matter will be appreciated.

Sherry
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RESPONSES

  • Posted by SteveByrneMarketing on 7/23/2012 at 3:39 AM Accepted
    GREENBAGSEAST.COM
    is available.
  • Posted on 7/25/2012 at 1:10 AM Author
    A couple of questions Phil ;)

    Sorry for the delayed response I'm still learning the ropes of the business...

    Industrial bags are used by mainly the cement industry, it is used to pack pet food and such. All our bags are food grade. The industrial bags are reused here after removing a ply off them to pack whole wheat flour (another aspect I need to work on to create awareness of the health hazards of reusing cement bags to repack flour)
    The sos bags are the kind of bags used in the fast food industry and the grocery stores for bagging groceries.
    No work on the branding has been done in the past so it is basically starting from scratch.
    SOS bags are food grade paper bags that are biodegradable hence environmentally friendly.

    I hope I have somewhat answered your questions.

    Sherry.
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