Question

Topic: SEO/SEM

Blog Content Syndication - Good Or Bad Idea?

Posted by AriRose on 10/10/2012 at 3:44 PM ET 250 Points
I was recently approached by an online content syndication service. They syndicate your blog content and provide it to content distributors (such as LexisNexus and Thomson Reuters). Fees are paid by the end-user, and commissions are shared between the blogger and syndicator.

From their website: "The decision to syndicate blog content is one that each individual blogger needs to make based on his or her unique goals. Bottom line, a licensed syndication agreement can bring added exposure, new opportunities, a broader reach, and some money to the blogger."

They provide a link-back and require attribution to the author.

It sounds great, but I'm cautious for reasons of which I may not be aware. Any experience and sage advice?
To continue reading this question and the solution, sign up ... it's free!
SUBSCRIBE
Or, SIGN IN

RESPONSES

  • Posted by Jay Hamilton-Roth on 10/10/2012 at 4:52 PM Accepted
    Contact some of the other currently syndicated authors to learn about their experiences with the service. It may be something great for some (with high readership), but likely to pay little (if anything) to most, with the syndication service being the winner - lots of new content for SEO traffic.
  • Posted on 10/11/2012 at 8:35 AM Accepted
    I would absolutely do my research on this before I paid anything. As others have noted, be sure you find out about rights and contact other authors syndicated by them. Do lots of Googling too (I find I can always dig up a lot of useful information but read through as much info as you can find, not just the first 5 things that come up)!

    They can save you the time of syndicating your content yourself (can be time consuming) but there are free ways to do this too so it's all about whether or not you want to spend money or just do it yourself.

    Ezinearticles is full of it. The only thing they're good for are backlinks really.
  • Posted by AriRose on 10/11/2012 at 8:59 AM Author
    Thanks for the replies. The particular service I am looking at allows the author to maintain full copyrights, and does not charge for syndicating. They make their money from the readership side.

    I am new to this side of content distribution (I've been using Ezinearticles, and other article directories, for years) so just wanted to make sure I wasn't missing something. Sounds like there is no downside - only question is if it will actually result in any additional traffic.
BACK TO TOP

Post a Comment

Related Discussions

Community Info

Top 25 Experts
(SEO/SEM)