Question

Topic: SEO/SEM

Client Wants To Buy Keyword Links In My Content

Posted by hs330 on 10/17/2012 at 1:09 PM ET 250 Points
I'm with a b2b publishing company. We have websites with rich content - niche news and feature articles updated regularly - and our traffic beats our competitors'.

Here's my issue: An advertiser would like to purchase keywords within our articles and have them link to their website. Has anyone had experience with this before?

I need info on pricing, how to measure success, good sources to help determine relevant keywords, and to know if this is a common practice/is there a product/service I can use to help execute the campaign.

Client is looking to be wowed and hasn't given us much to go on. Any suggestions on executing this would be much appreciated.
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RESPONSES

  • Posted on 10/17/2012 at 6:06 PM Accepted
    Gut reaction: I'd be concerned that having commercial links in otherwise-high-quality content will cheapen the perceived value of your product.

    How about a sidebar that contains the links from each paragraph of the news/feature articles? I can understand why the client wants the embedded links approach, but it may slowly starve the golden goose. Then you'll both be sorry.
  • Posted by Jay Hamilton-Roth on 10/17/2012 at 9:18 PM Accepted
    How long will these links last? Could you perhaps sell the keywords to the "highest bidder" for a period of time? That'll increase your revenue, and give you flexibility should you decide to discontinue the practice.
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