Question
Topic: Branding
Would A Corporate 'mascot' Work For Us?
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Our target market is small employers looking for help with their HR - to partner with a trusted resource to help manage their employees.
Does anyone have an opinion on the worth of creating a fun character, a corporate 'mascot', to help promote a brand? Many large B2B firms employ them, and I'm looking for opinions as to the value of them.
I would lighten our color palate, put a little more 'fun' to our website and materials, and try take away some of the heavy, corporate imagery we use. Outsourcing HR sounds complex, but I believe shifting the image away from scary corporate to lighter, personable, high-touch would be very effective.
Finally - the character I am thinking of creating is a cartoon style "HR Manager" - a professional looking business women, carrying a file or briefcase, with a big smile, standing ready to help our clients.
What do you think??