Question

Topic: Research/Metrics

Interested To Do Phd In Market Research

Posted by rdevabathula on 1/2/2013 at 11:28 PM ET 25 Points
Hi,
I am ravi, completed MBA(marketing and systems)and currently working in Market research company. I am interested to do PHD, can you help me to select topic which i can do research.
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RESPONSES

  • Posted by Moriarty on 1/3/2013 at 3:29 AM Accepted
    What is your aim in undertaking a PhD? This will have a bearing on what you study. Other than that, it is what you can get funding for. If you are dependent on grants that is.
  • Posted by rdevabathula on 1/3/2013 at 4:00 AM Author
    I am interested to do somthing innovative.... So I am unable to take a decision. Passion about education.
  • Posted by Moriarty on 1/3/2013 at 4:20 AM Member
    My thoughts are that something "innovative" won't find you many jobs. The commercial world wants PhDs that study what they want, not what is needed. Have you funding for your PhD irrespective of what you study?

    Why are you unable to take a decision? This is your life, not anyone else's. In any case, why study something innovative that you have no enjoyment in ... now if you really want something innovative

    Advertising is about de-selecting your readers.

    Make unrealistic promises, and you'll get a bunch of unrealistic customers. Pop the balloon of hype.

    Tailoring your advertising to your best customers. Oh, and who are they?


    What do you think?



  • Posted by Jay Hamilton-Roth on 1/3/2013 at 9:20 AM Accepted
    Start with what's been recently predicted as "hot trends": https://www.polarismr.com/TMD/bid/80939/10-Marketing-Research-Trends-for-20..., https://contentmarketinginstitute.com/2012/10/2013-b2b-content-marketing-re..., and https://heidicohen.com/5-trends-guaranteed-to-disrupt-your-2013-marketing-p...
  • Posted by Gary Bloomer on 1/3/2013 at 9:20 AM Accepted
    How will you earning your Ph.D help people? If you're interested in doing something innovative you might want to hold off on making a decision until you know how you'll contribute to the world of marketing and just what that contribution will mean long term. Simply because you think something might be innovative, it does not follow through that the area of study will benefit marketing as a whole.
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