Question

Topic: Branding

Naming A New Product

Posted by Anonymous on 1/16/2013 at 12:10 PM ET 125 Points
brand name for 'VIRGIN COCONUT OIL' its made by cold process and used for cooking as well as medical purpose.
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RESPONSES

  • Posted by Moriarty on 1/16/2013 at 12:16 PM Accepted
    Can you please tell us why we should buy this product against all the others on the market. Because that will do more for you than any name.

    Incidentally: where are you based and where are your customers based? Are you aiming at the housewife or the doctor? Who will bring you the most from your hard spent advertising budget?

    M
  • Posted by Jay Hamilton-Roth on 1/16/2013 at 6:33 PM Accepted
    Are the coconuts from a specific region? All organic? How is your coconut oil measurably better than your competitors'?
  • Posted on 1/16/2013 at 7:03 PM Accepted
    Who is the primary target audience? Where are they? Why might they want this product? What makes it different from, and better than, whatever they're using now? What is the unique positioning benefit it provides for your target audience?
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