Question

Topic: Strategy

Integrated Marketing Between Offline And Online...

Posted by Anonymous on 11/15/2004 at 1:53 PM ET 250 Points
I'm looking for solid case studies of successful integrated marketing campaigns -- specifically, those that utilize any one or combination of more than one various offline media (broadcast, print, DM, etc.) with any combination of online outlets such as email, banners, search, gateway and/or landing pages, etc. This can be for B2B, B2C, B2G or non-profit. Ultimately, I am looking for best practices and metrics as they pertain to these campaigns that integrate a variety of marketing channels.
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RESPONSES

  • Posted by Pepper Blue on 11/16/2004 at 12:09 PM Accepted
    Hi Barbara,

    Here are some integrated marketing case studies:

    https://www.imirage.com/default.aspx?pageid=19

    I hope they help!
  • Posted by rogeracuna on 10/6/2009 at 10:56 PM Member
    Let me laugh here a bit.

    You Max Sequeira, complaining about not been paid?
    Funny, it looks.

    I just sued him, and he's been notified this week.
    I worked for his miserable company, but he never paid me my salary.
    He is always broken, he doesn't know whether to pay the company's electricity or internet bill first, because he doesn't have the money to pay both at the same time.

    I can send a copy of the Demanda Laboral, to any one who requests it, so that you can see what kind of person is this Max Sequeira. Be careful with this guy, and I don't recommend you any business with him, as he is dishonest and irresponsible.
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