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Know-How Exchange

Topic: Strategy

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This question has been answered, and points have been awarded.

How Would You Market These Led Road Markers?

Posted by Anonymous on 125 Points
Our product is an LED road marker that works in locations that can't use reflectors on the roads due to snow plowing (17 states).

Demo here(FFWD to 21 seconds):

- Strong existing base of long-established resellers in this space
- New, "unproven" technology
- Solar powered (green)
- first client is an industry-leader among our prospects and has been a strong partner.

What broad marketing strategy or strategies would you employ to get the most bang for your early marketing buck?

  • Posted by Moriarty on Accepted
    Strong existing base of long-established resellers in this space - I presume these are your customers? If so, you have something to work with. If not, who are your target audience?

    New, "unproven" technology - what are the advantages of using such a technology? Just because it is better, does not mean it will be accepted. What direct advantages has it over what isn't there? Is the problem even *seen* as a problem at all?

    Apols that I won't be able to answer this later as I am in Leipzig.
  • Posted by mgoodman on Accepted
    Let's start with the benefit to the ultimate customer: What is it? WHY would they want this product? Does it save lives? Cost less? Other? "Green" is probably not a benefit, but rather an attractive feature.

    You will also want to understand how this kind of purchase decision is made by that end-customer. What factors do they consider? What's important to them? How do they evaluate alternatives? Are they open to testing? If so, what kind of test result would convince them to buy?

    From an outside perspective, this doesn't sound like a difficult marketing challenge. Findings from a dozen well-thought-out interviews with the right people should lead to a winning strategy.
  • Posted on Accepted
    What the Blick! is that Blick or you'll miss it! Blickly Bliinky is that? opr just Blicky

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