Limited Time Offer: Save 40% on PRO with code GOPRO2018 »
Become a Member
Guides and Reports
Show All »
Metrics & ROI
Search Engine Marketing
More Marketing Topics »
Corporate Training Solutions
See All »
Schedule of Events
Virtual Conference Series
Speak for Us
Products and Services
Post a Question
Quick Start Guide
Find and Post Jobs
Real-World Education for Modern Marketers
Join Over 600,000 Marketing Professionals
Ask your question ... sign up today! It's FREE!
Just for Fun
Search more Know-How Exchange Q&A from Marketing Experts
This question has been answered, and points have been awarded.
Best Strategy For New Patented Kitchen Appliances
1/30/2013 at 8:07 AM ET
We are developers of innovative small kitchen appliances which combine simplicity and ingenuity. Appliances have registered patents in key European and Asian countries. Working prototypes exist. Complete manufacturing dossiers including detailed drawings and specs exist.
What would be the best strategies to get the products on the world markets?
1. Raise capital to manufacture at sub-contractors and do our own marketing and distribution (web, wholesale, retail)
2. Try to sell the rights to existing brands
3. Manufacture (with sub-contractors) for existing brands - become an OEM
Any advice will be appreciated. Who are the most likely brands to be open for new innovative products from the outside? which markets to focus on at the start?
1/30/2013 at 8:32 AM
I would suggest none of the above. The point is this: you don't know if your inventions are wanted. Or not. Just because you think that they are a great idea does not mean anybody else does. Sure, it might catch on. Who is going to take that kind of risk in these risk-averse times?
Or do you want someone to buy up your patent, only to file it somewhere to gather dust - as they did mine?
The internet is an amazingly powerful tool for discovering these things. Setting up a display network campaign - perhaps an Adwords/PPC campaign and you will quickly discover if there is any interest. If you are careful you will find who is interested, and you may find some businesses too. Because this sort of thing which won't cost more than a few hundred dollars (if that!) will allow you to speak to the people who really are interested.
1/30/2013 at 9:01 AM
Depending on your own strengths and interests (and risk tolerance), any of those strategies can work. The real issue, as Moriarty has pointed out, is whether consumers will want and pay for your products. If they won't, all the strategies will be ineffective. If they will, you can proceed with a carefully crafted marketing plan.
So your first step is to set up a concept test to see how the target audience responds. You will need that regardless of the strategy you ultimately select. To do this right, you ought to find a professional market researcher. They can guide you through the process.
1/30/2013 at 9:06 AM
Thanks for the answers so far. How does an Adwords/PPC campaign work?
1/30/2013 at 9:12 AM
Adwords/PPC is relatively easy to do (which is why you should leave it to the professionals, to start with at least!!). There are some good online books by Perry Marshall or you can also try htp://askhowie.com for a good look at what it is and how you should be looking at it. More advanced is Brad Geddes (
In essence it is the little advertisements in Google (or that you see in online newspapers - or on this site for that matter). You can determine where they show, how much you want to spend on showing them and how much you want to spend a day. Used with care, you can get lots of fantastic information about the interests of visitors.
BACK TO TOP
Post a Comment
The Four Most Compelling Design Trends for 2018
by Pamela Webber
The Ultimate Grammar Cheat Sheet for Writers [Infographic]
by Laura Forer
What B2B Marketers Can Learn From Some of 2017's Best Emails
by Colby Cavanaugh
The Battle for Content Marketing: 8 Trojan Horse Tactics That ...
by Linda Emma
The Influencer Marketing Revolution: Macro Versus Micro ...
by Laura Forer
See more marketing articles »
MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that
provide your social data to 3rd parties
contact friends on your network
post messages on your behalf
interact with your social accounts
Your data is secure with