Question

Topic: Branding

Logo Branding Dissertation Help Needed

Posted by lhoudremont on 4/4/2013 at 6:16 AM ET 500 Points
Good afternoon!

I have chosen to research "How logo branding can influence consumer perceptions on companies" for my school dissertation. I have had a successful number of responses so far; however it would be great if I may be able to gather more responses in order to provide a more accurate generalization.

https://www.eqts.ch/surveys/index.php?sid=22258&lang=en

(it only takes about 3-5 minutes)

I would like to thank you in advance for your time and consideration! I wish you a pleasant week!

Kind regards,

Laurent H.
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RESPONSES

  • Posted by Jay Hamilton-Roth on 4/4/2013 at 8:18 AM Accepted
    Done - but your survey has some major problems. For example, there's no category for "Don't Know/None" to answer "Please indicate which word you associate with the following logos" or "Industry Associations"
  • Posted by Moriarty on 4/4/2013 at 8:59 AM Accepted
    May I ask how this question is different from your other one posted yesterday? Why is it urgent today when it wasn't yesterday?

    The survey itself is difficult to answer and unclear. The reasoning behind logos is largely dealt with by management who in my experience have little understanding of who their best customers are. I explained this in my last answer, and have felt the effect on my work personally. I worked in the design industry for long enough to know my business. That flair is something I can recognize in other designers, whether they are academically qualified or not. Good logo designers are no different.
  • Posted on 4/4/2013 at 9:46 AM Accepted
    Is this questionnaire different from the one I completed yesterday ... with some difficulty? This looks like a repeat of yesterday's request.
  • Posted by SteveByrneMarketing on 4/4/2013 at 3:47 PM Accepted
    Done. Kindly post the results/conclusions here when complete.
  • Posted by Gary Bloomer on 4/4/2013 at 6:27 PM Accepted
    Done. Quite how you'll use these results would be nice to know.
  • Posted by lhoudremont on 4/9/2013 at 4:51 PM Author
    Thank you for your feedback and sorry for this late replay.

    Currently studying hotel management I am trying to find whether there is a correlation between consumer perceptions on logos and they represent from the companies perspective. In fact all the different words you were able to choose for the different logos come from the company’s websites logo description. With regards to the last part of the questionnaire where you are asked to select the industry you would associate it with, I simply want to compare two service industries (banks and hotels). I was hoping to give more choice to respond for the different cases, but I am afraid it might be too difficult to interpret with my given time frame.

    In order to draw more generizable conclusions it would be great if you could help me send the link to some of your friends or colleagues. This would help me a lot.
    https://www.eqts.ch/surveys/index.php?sid=22258&lang=en

    I thank you most sincerely for your time and consideration.
    Kind regards,
    Laurent H.
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