Question

Topic: Branding

What Factor Most Help Company In Branding?

Posted by Anonymous on 5/15/2013 at 2:20 AM ET 250 Points
why CSR is taken as a tool of marketing to build the companys brand i think CSR is something company owes back to the society.anything we owe is supposed to pay back without expectation of receiving anything in return.today corporates are using CSR as a most sought after marketing tool..what do you say about this..please specify?
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  • Posted by Moriarty on 5/15/2013 at 3:46 AM Accepted
    Now if corporations like Starbucks started paying their taxes here in Europe I'd be a little happier with corporation's attitudes to things like CSR. Sure, this is cynical - to my mind it's a case of who is being more cynical, the corporations or me?

    If they're using CSR as a marketing tool that means they're expecting something in return ... so it's not a case of them just giving, is it? They're giving their money with the clear expectation that it will be recognized that they're the ones giving it. The way I look at things, if you give, you give and nobody need know who gave and who took.

    If you make an investment, that's a very different story. Then you're making judgements. Giving freely means giving without judging.
  • Posted by Moriarty on 5/15/2013 at 4:26 AM Accepted
    You couldn't invent it. Here's Alex Masterly, demon banker of the Daily Telegraph in the UK explaining his take on CSRs ;-)

    https://www.alexcartoon.com/index.cfm?cartoons_id=4430
  • Posted by Jay Hamilton-Roth on 5/15/2013 at 12:17 PM Accepted
    Ideally, Cause Marketing can both benefit non-profits and their for-profit partner - a clear win-win (for both organizations) and for society at large (win-win-win).
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