Question

Topic: Branding

Brand Botswana Communication Strategy

Posted by Anonymous on 5/27/2013 at 5:55 AM ET 250 Points
Rebranding Botswana: A critical appraisal of Brand Botswana's communication strategies in marketing the country.
i have chosen the above topic fro my masters dissertation. Im having problems to try and figure out exactly the key elements that i should consider
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  • Posted by Moriarty on 5/27/2013 at 6:26 AM Accepted
    Good morning!

    Botswana is a beautiful country, only you have a problem. Nobody's heard of you! What's more, nobody hears of you in the news.

    You know that.

    A beautiful, peaceful country where ... nothing happens. Peace doesn't make the news, whilst Mugabe hogs it! (I am no fan of Mugabe, by the way, and I make no apologies for taking that stance). Furthermore, fewer people need to travel through Botswana with the new transport links up to Zim from Beit Bridge.

    Why would someone visit what appears to be the driest country on the face of the planet? Just crossing the Karroo is enough for most. Yet you have stunning sunrises and sunsets - the one thing I truly miss! You have wildlife parks and stunning natural beauty.

    What are your thoughts on this?

    Also, you can check out Rovos Rail - https://www.rovos.com/botswana

    There are of course ... meerkats! Elephants, rivers. https://www.botswanatourism.co.bw/what2do.php







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